S.A.L.V.E International: motorbike May appeal
A simple idea that any small charity could do to help them share the stories of the impact they have more widely and to raise money for something that they urgently need.
View ArticleUNICEF UK: ‘own a colour’ appeal
This campaign run jointly by UNICEF UK and the paint company Dulux raised £52,000 in the first day. And the company paid all the costs.
View ArticleFriends of the Earth: the Bee Cause
This extremely important campaign from Friends of the Earth perfectly integrates fundraising and genuine participation, through beautifully produced and interesting involvement devices, both online and...
View ArticleThe Owl and Monkey Haven’s appeal for two lonely capuchins, Martin and Lulu
This appeal for the happiness of Martin and Lulu, two lonely capuchin monkeys is charming, honest, urgent and authentic. It captured the attention of supporters across the UK and beyond and is an...
View ArticleCamp Rising Sun: the impact of an infographic
This infographic is visually appealing, uses technology available to organisations of all sizes and demonstrates the key fundamentals of fundraising – make a compelling case for support and demonstrate...
View ArticleFacing the World: excellent use of video
This excellent film from Facing the World makes it abundantly clear what the donor has achieved. It’s sentimental, just very moving.
View ArticleAPOPO’s HeroRAT adoption programme
Another highly successful sponsorship programme. The Belgian charity APOPO have encouraged very many people to part with their euros to adopt a rat – and save a life.
View ArticleDepaul UK’s iHobo daring app to raise awareness about homelessness
Depaul UK’s iHobo app to increase awareness of the plight of young homeless people was the first of its kind. Within five days of its launch it was the number one most downloaded app in the UK. It has...
View ArticleI CAN: the ‘adopt-a-word’ campaign
With its simple e-commerce solution, I CAN produced an appeal that is unique to their cause yet still maintains a broad appeal to a wide range of donors.
View ArticleSickKids: ‘together we will’ campaign
This campaign from SickKids Foundation exeeded all of their goals through terrific use of video and proves the power of good storytelling.
View ArticleCivil Rights Defenders: the Natalia Project, the first assault alarm to...
This remarkable project from Civil Rights Defenders saves the lives of human rights activits working to save people from oppressive regimes. The level of involvement they offer their donors is made...
View ArticlePlaymob’s gaming platform to raise money for global projects
A new simplified online gaming platform that aims to raise $100 billion for global projects by 2016.
View ArticleMerlin’s Plumpy’Nut challenge: fun, easy, something anyone could do.
Merlin’s challenge to the Twittersphere raised lots of money and reached people who had not previously heard of Merlin or the food crisis in Africa.
View ArticleRNLI online live launch map
The Royal National Lifeboat Association interactive map that gives their donors a 24-hour, every day of every year window into the heart of their mission.
View ArticleInternational Association to Save Tyre’s million euro raffle
A highly innovative, inspirational campaign - with potential risk. How a charity borrowed €1 million to raise €5 million.
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