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S.A.L.V.E International: motorbike May appeal

A simple idea that any small charity could do to help them share the stories of the impact they have more widely and to raise money for something that they urgently need.

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UNICEF UK: ‘own a colour’ appeal

This campaign run jointly by UNICEF UK and the paint company Dulux raised £52,000 in the first day. And the company paid all the costs. 

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Friends of the Earth: the Bee Cause

This extremely important campaign from Friends of the Earth perfectly integrates fundraising and genuine participation, through beautifully produced and interesting involvement devices, both online and...

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The Owl and Monkey Haven’s appeal for two lonely capuchins, Martin and Lulu

This appeal for the happiness of Martin and Lulu, two lonely capuchin monkeys is charming, honest, urgent and authentic. It captured the attention of supporters across the UK and beyond and is an...

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Camp Rising Sun: the impact of an infographic

This infographic is visually appealing, uses technology available to organisations of all sizes and demonstrates the key fundamentals of fundraising – make a compelling case for support and demonstrate...

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Facing the World: excellent use of video

This excellent film from Facing the World makes it abundantly clear what the donor has achieved. It’s sentimental, just very moving.

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APOPO’s HeroRAT adoption programme

Another highly successful sponsorship programme. The Belgian charity APOPO have encouraged very many people to part with their euros to adopt a rat – and save a life. 

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Depaul UK’s iHobo daring app to raise awareness about homelessness

Depaul UK’s iHobo app to increase awareness of the plight of young homeless people was the first of its kind. Within five days of its launch it was the number one most downloaded app in the UK. It has...

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I CAN: the ‘adopt-a-word’ campaign

With its simple e-commerce solution, I CAN produced an appeal that is unique to their cause yet still maintains a broad appeal to a wide range of donors.

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SickKids: ‘together we will’ campaign

This campaign from SickKids Foundation exeeded all of their goals through terrific use of video and proves the power of good storytelling.

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Civil Rights Defenders: the Natalia Project, the first assault alarm to...

This remarkable project from Civil Rights Defenders saves the lives of human rights activits working to save people from oppressive regimes. The level of involvement they offer their donors is made...

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Playmob’s gaming platform to raise money for global projects

A new simplified online gaming platform that aims to raise $100 billion for global projects by 2016. 

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Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do.

Merlin’s challenge to the Twittersphere raised lots of money and reached people who had not previously heard of Merlin or the food crisis in Africa.

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RNLI online live launch map

The Royal National Lifeboat Association interactive map that gives their donors a 24-hour, every day of every year window into the heart of their mission. 

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International Association to Save Tyre’s million euro raffle

A highly innovative, inspirational campaign - with potential risk. How a charity borrowed €1 million to raise €5 million. 

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